A Guide to Logo Colors
It is important that businesses do branding. With branding, you are able to reach out to your customers with your beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. But what is it that makes a logo stand out? What colors make an attractive and enticing logo?
You should know about the psychology of colors. When people see specific colors, they begin to feel and think something. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. Our thinkings are affected by colors. There are various ways that certain colors speak to use. The philosophy of your brand is communicated when you use certain colors in your logo.
If you are in the process of creating a logo, it is important to ask yourself several questions. Is your market targeting males or females? Are you going for the trendy or the classy? Is your target market a certain age group? Are you targeting high-end or middle-class customers? These questions help your business create a logo that truly speaks to your audience. It can help solidify your brand.
You get different emotions when you see different colors. Entering a blue room will give you a different feeling from entering a yellow room. Each color will have a different thing to say to use. Here are the different colors to use in your logo and how it makes us feel and think.
There are two categories of colors, the warm colors and the cool colors. The warm colors will be considered first.
Men are attracted to the color red. You can associate the color red with fire and passion. It is a color of urgency and it can help grab anyone’s attention. Your heart rate is increased and it gets you pumped up.
If you want a friendly, playful color, then use orange. It is a color of energy. It is great with children.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
The cool colors are given below.
Blue is the most popular logo color. It represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.
Green is associated with the outdoors. The color is about newness, whether in health or in wealth. Peace and a desire to promote growth in our lives is evoked if you use the color green.
Purple conveys luxury. Purple is grand and distinguished but with a sense of mystery to it.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
In its own category is black and white. They are more powerful when combined with other colors.